Navigation links and links within our text provide our readers (and search engines) with information about what we are linking to. This makes it easier for readers (and search engines) to scan the page and find relevant links, as well as understand what the linked page is about.
Descriptive links also make our content more accessible.
When we link to documents, we indicate the document type after the link. For example, links to a PDF or Word document should appear like this:
Sample Document (pdf) or Another Sample Document (docx). Whenever possible, we convert other document types to PDFs to preserve formatting.