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Clear and concise writing

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We avoid using unnecessary words and convoluted phrasing and keep sentences as short as possible.

We place the most important information at the top

Web users are on a mission to find the information they need, fast. We don’t bury the good stuff. This not only makes it easier for users to find what they’re looking for but also improves the searchability of our site.

Friendly, conversational tone

We want your readers to engage with your content, that is why we keep the tone of our writing warm and friendly. While some areas of the site may require a more formal tone (such as Academics and About), we maintain a conversational style.

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Descriptive links also make our content more accessible.

When we link to documents, we indicate the document type after the link. For example, links to a PDF or Word document should appear like this:

Sample Document (pdf) or Another Sample Document (docx). Whenever possible, we convert other document types to PDFs to preserve formatting.

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If factual errors or other mistakes are found with our content, we aim to correct errors and mistakes quickly, clearly, and appropriately. Please report any issues to our editorial team.

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